When thinking of all the exceptional business woman that we’ve worked with, without a doubt one of the first women that we thought of, was Hila Zer-Aviv. Hila has one of those personalities that lights up every room that she walks into and the lengths that she’s gone and continues to go to for the people that rely on her, is truly mind-blowing. In continued celebration of National Women’s Business Week, here’s a bit about Hila:
๐๐๐๐ฉ ๐๐ค ๐ฎ๐ค๐ช ๐ก๐ค๐ซ๐ ๐๐๐ค๐ช๐ฉ ๐ฌ๐๐๐ฉ ๐ฎ๐ค๐ช ๐๐ค?
I love to be challenged daily.ย Working for Sola allows me to constantly learn new things. Being the operations manager for 3 locations allows me to wear many hats, everything from sales and leasing, to property management. I am lucky to have great mentors who believe in me. They empower me to run their business, which drives me to work harder. It’s a win-win. Sola Salon Studios is such a unique turn-key salon studio concept. Sola enables so many experienced and budding entrepreneurs (mostly women) to take charge of their careers, and it’s really inspiring to be a small part of each beauty professional’s journey. I am inspired by their courage and self belief to make their dreams come true.
๐๐๐๐ฉ ๐ฌ๐๐จ ๐ฉ๐๐ ๐ง๐๐๐จ๐ค๐ฃ ๐ฎ๐ค๐ช ๐๐๐ค๐จ๐ ๐ฎ๐ค๐ช๐ง ๐๐๐ง๐๐๐ง ๐๐ฃ ๐๐ช๐จ๐๐ฃ๐๐จ๐จ?
I never specifically set out to work in the beauty industry, but after 20 years of doing so, I feel firmly planted.ย Starting right out of high school, I gained experience in all aspects of the beauty business. Everything from sweeping floors, front desk, scheduling, retail and customer service etc….but, I quickly gravitated to management. Each position was a stepping stone in my growth. Growing up, I was surrounded by business women. My mother and aunt owned and operated a bakery in Toronto. They came to Canada in the early 1980โs without jobs or money, and built a successful family-operated business for several years. Both of them worked from 5 am until late in the day, 7 days a week. I believe that this inspired me at a young age to be in business. Until today, my mother has worked tirelessly as a waitress to take care of her family.
๐๐๐๐ฉ ๐๐ค๐๐จ ๐๐ฉ ๐ข๐๐๐ฃ ๐ฉ๐ค ๐ฎ๐ค๐ช ๐ฉ๐ค ๐๐ ๐ ๐๐ช๐จ๐๐ฃ๐๐จ๐จ ๐ฌ๐ค๐ข๐๐ฃ?
It means a great deal, as I have the opportunity to help nurture and advise other beauty professionals in their quest to become successfully self-employed. I have developed strong relationships with those that I have met. Everything I do comes from the heart, which makes it real and people can feel that. It’s important to be truthful, compassionate and optimistic.
๐๐๐๐ฉ ๐๐จ ๐ฎ๐ค๐ช๐ง ๐๐ญ๐ฅ๐๐ง๐๐๐ฃ๐๐ ๐๐จ ๐ ๐๐ช๐จ๐๐ฃ๐๐จ๐จ ๐ฌ๐ค๐ข๐๐ฃ + ๐๐ค๐ฌ ๐๐ค ๐ฎ๐ค๐ช ๐ข๐๐๐จ๐ช๐ง๐ ๐จ๐ช๐๐๐๐จ๐จ?
Success for me is not so much measured in monetary terms or titles, but more by the relationships I have developed and maintained with business associates and customers. Being in the beauty industry as long as I have, has provided me with some unique insight and now through Sola, I get to share my experiences with so many. Success for me now, is continuing to help grow the Sola brand in Canada. Solaโs success has heavily relied on the success of each of our professionals, so itโs a 2-way street. Just seeing these entrepreneurs achieve a thriving business, is worth it to me.ย
๐๐ ๐ฎ๐ค๐ช ๐ฌ๐๐ง๐ ๐๐ฃ ๐ ๐๐ก๐๐จ๐จ๐ง๐ค๐ค๐ข ๐ค๐ ๐ฎ๐ค๐ช๐ฃ๐ ๐๐๐ง๐ก๐จ, ๐ฌ๐๐๐ฉ ๐ฌ๐ค๐ช๐ก๐ ๐ฎ๐ค๐ช ๐จ๐๐ฎ ๐ฉ๐ค ๐ฉ๐๐๐ข ๐๐๐ค๐ช๐ฉ ๐ฌ๐๐ฎ ๐๐๐๐ฃ๐ ๐ ๐ฌ๐ค๐ข๐๐ฃ ๐๐ฃ ๐๐ช๐จ๐๐ฃ๐๐จ๐จ ๐๐จ ๐จ๐ค๐ข๐๐ฉ๐๐๐ฃ๐ ๐ฉ๐ค ๐๐จ๐ฅ๐๐ง๐ ๐ฉ๐ค ๐๐ฃ๐ ๐๐ ๐ฅ๐ง๐ค๐ช๐ ๐ค๐.
ย With a lot of hard work, passion, integrity and respect, anything is possible. Don’t let obstacles set you back or allow you to give up. These are lessons in your life, which willย make you work harder and allow you to grow. We live in an amazing time, with so much opportunity, especially as women. Our voices are being heard and we are in a place where we are making our own decisions and living a life that is our choice.
Hila Zer-Aviv
Operations/Leasing Manager of Sola GTA
