PPC SEM Adwords | Search Engine Marketing
If you’re new in the game of being found on search engines, oftentimes a good idea to get your business (new or old) started on building awareness is search engine marketing. SEM – search engine marketing is when a business or organization pays Google, Yahoo, Bing, and such search engines for advertising space, in order to get on the first page.
Why should you consider SEM or what is known as PPC (pay per click) advertising? The following are gained benefits of SEM/ PPC:
Immediate results – if you want to start telling the world about your goods or services and want people to come to your website right away. PPC/ SEM Adwords is a good place to start:
- Testing product names
Many times authors will test out 5 different names for their upcoming book by placing Google Adwords around their 5 book titles. The advertisement with the most clicks and conversions is then picked to be published!
- Immediate Results- For example, if you sell pool services but now also offer painting services, it’s advised to invest in Google Adwords, in order to best expose these new services to your geographically targeted market.
- SEM (PPC Advertising Control)- One of the most attractive aspects of SEM is that you have 100% control over where your ads are shown. This is in stark contrast to the wide misconception that advertising is exposed to the entire world. Instead, advertising with Slick Marketers allows you to choose where you show your ads, when you want to show your ads.
A big mistake that a lot of companies make is bidding on general keywords such as “car tires”. The problem with bidding on general keywords is that general keywords are the keywords that are most often bid on. For small companies with limited marketing budgets, this means that they’ll never be able to compete with the large companies within their industry.
At Slick Marketers, we manage your SEM/PPC campaigns in a way that specifically targets the customers that are most likely to purchase your products and services. For example, if your tire shop serves Anaheim, we make sure that your ads appear only in Anaheim and its surrounding areas. Furthermore, we’ll research the keywords that people are most often searching that are related to your products and services.
PPC / SEM Adwords | Why work with SlickMarketers
If you’re serious about making your mark on the internet and you want to do it with Google Adwords, Yahoo, Bing, and Network PPC, Slick Marketers is the marketing agency for you. We boast 20+ years of experience in handling complex PPC ad campaigns and are willing to work with you regardless of the size of your company or budget. We guarantee results and a level of personal service that you won’t get anywhere else. Contact us today!