A big mistake that a lot of companies make is bidding on general keywords such as “car tires”. The problem with bidding on general keywords is that general keywords are the keywords that are most often bid on. For small companies with limited marketing budgets, this means that they’ll never be able to compete with the large companies within their industry.
At Slick Marketers, we manage your SEM/PPC campaigns in a way that specifically targets the customers that are most likely to purchase your products and services. For example, if your tire shop serves Anaheim, we make sure that your ads appear only in Anaheim and its surrounding areas. Furthermore, we’ll research the keywords that people are most often searching that are related to your products and services.