“It’s not that hard. Anyone can post pretty pictures and quotes.”
As a marketing agency, we’ve heard our fair share of objections when it comes to hiring a social media manager. The hesitation is understandable when we’re asking clients to invest their hard earned money. What most people don’t understand is that likes and followers are great, but they don’t always translate to building your business. Social media marketing can have a HUGE impact on your business, but it’s only as good as the person who is running it. Today, we’re sharing our best
Likes and followers are great, but they don’t always translate to building your business. If you want to use social media to grow your business, you need to hire a social media manager who understands the needs of YOUR business and the difference between vanity metrics and real results.
Here are three things to look for when hiring a social media manager:
- A strategic thinker. Not just anyone can post pretty pics on social media. You need someone who can develop a social media strategy that aligns with your overall business goals. This person should understand the different social media platforms, how they work, and how to use them to reach your target audience.
- A trendsetter. The social media landscape is constantly changing, so you need someone who is always up-to-date on the latest trends. This person should be able to identify new opportunities and use them to your advantage.
- A doer. It’s not enough to just have a great social media strategy. You also need someone who can execute that strategy and get results. This person should be organized, detail-oriented, and have a strong work ethic.
In addition to these three qualities, you also need to find a social media manager who is a good fit for your company culture. This person should be someone who shares your values and who you can trust to represent your brand in a positive way.
Hiring a social media manager can be a daunting task, but it’s worth it if you want to get the most out of your social media presence. By following these tips, you can find a social media manager who is talented, experienced, and a good fit for your business. With the right social media manager, you can use social media to grow your business and achieve your goals. Ready to hear more about how Slick Marketers can help your business grow? Contact us today to schedule an appointment at (714) 496-4499 or email us at info@slickmarketers.com!